He’s a 23 year old American pop singer songwriter who’s captured plenty of attention in his home country and next month Lauv (the “au” is pronounced as in “Owl”) will play his first ever New Zealand show as part of a world tour. He and his band will play Auckland’s Powerstation on Monday 19th of March. He’s a soulful pop singer, multi instrumentalist, and, has a strong sense of the visual. Check out some of his videos on Youtube, particularly “Paris in the Rain”, and “Easy Love” for some clever ideas in presenting his songs.
His big hit has been last year’s “I Like Me Better”, with “Easy Love” the follow up.
Simon caught up with Lauv on the phone in the United States for an interview, and started by asking him where his stage name “Lauv” comes from.