Hard-edged, Kiwi pop trio PAPERCITY follow the release of their hot new single Feel with a slick new video, directed by vocalist and guitarist, Alex Hargreaves.
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Bottling the intensity of the single, and it’s triumphant message to hold tight through the toughest of times, the video is the second self-directed clip for the three-piece, which began in 2019 with the expertly crafted video for their debut single, Plastic.
Dark, fast-paced and popping with bursts of saturated colour, the video juxtaposes the confinements of a house ready for demolition against a backdrop of a car ride to freedom. The video was filmed in slow motion but performed at twice the speed, enabling the switch between dreamlike and fast-paced effects – keeping in step with those feelings of operating at slow motion through emotionally challenging times.
We filmed it at a house that was being demolished. I really loved that the house looked like a normal home except really run down and without any of the things in it that make it a home. I think that really relates to the song – that feeling of emptiness.
Alex Hargreaves
Shot and edited by Piotr Kwasnik, and produced by Caitlin Shinnik, the night shoot posed a few initial challenges:
“We shot at an isolated spot in the middle of the night which made us all really nervous – we had location approval, but we were hyper-aware that anyone could just show up. It added nicely to the tension. There’s also a part where I had to run towards the camera in the darkness and I legitimately couldn’t see anything except the light on our cameraman’s camera. The ground was super uneven and I just had to trust Piotr and run (and hope that I wasn’t going to impale myself in the process).”
Alex Hargreaves
Feel brings together relatable lyrics, a punk attitude, and dose of guitar-based aggression all woven together with a pop-laden hook. Expect more singles from PAPERCITY in 2020.
Feel is out now through all digital outlets.
PAPERCITY are:
Alex Hargreaves – Guitar, Vocals
Sam Edmonds – Drums
Ellery Daines – Bass